AWE showcases its charm, with new refrigerator products leading the new trend of home life

In the era of rapid technological advancement, household appliances are no longer just functional objects, but have gradually become symbols and spokespersons of quality of life. On March 14th, Panasonic Appliances showcased its outstanding posture and diverse range of home appliances at the 4-day AWE2024 China Home Appliances and Consumer Electronics Expo. At this exhibition, Panasonic has ingeniously created six themed exhibition areas around the profound concept of "resonating with 'understanding and creating what we think'", including the Heart of Beauty, the Heart of Pleasure, the Heart of Happiness, the Heart of Tranquility, the Heart of Care, and the Heart of Nature. It is like a grand rehearsal of future home life, vividly showcasing Panasonic's carefully outlined new paradigm of future home life to consumers and the entire industry, which has aroused widespread attention and heated discussions from all walks of life.

Among Panasonic's numerous product lines, Panasonic refrigerators are undoubtedly one of the key supporting forces of its brand. During this exhibition, Panasonic refrigerators launched a new product series called "Zhenquan Embedded", which is like a shining star. With its cutting-edge preservation technology covering multiple dimensions such as temperature, humidity, and microorganisms, it won the industry's first "All Ingredient Health Preservation Certification" and became the focus of the exhibition, demonstrating Panasonic's profound foundation and outstanding leadership in the field of refrigerator preservation technology.

1、 Certified by White Paper: Insight into Consumer Trends, Leading the Industry Forward

In recent years, the evolution of consumer demand in the home appliance market has been magnificent. At first, the strong desire of the consumer group for storing a large amount of ingredients drove the market penetration rate of large capacity refrigerators to soar. However, by 2023, the market trend will quietly shift, and consumers will have a deeper and more diverse understanding of spatial efficiency. Nowadays, larger volume ratios and higher refrigeration volume ratios have become the basic threshold for refrigerator products to enter the market, while the health and freshness attributes are like a new star, rapidly rising to become the most concerned new demand of consumers. According to authoritative data from OvCloud, the retail penetration rate of health concept refrigerators in the domestic market from January to November 2023 has reached as high as 37%. This data is undoubtedly a powerful witness to the transformation of market demand.

Panasonic refrigerators have always adhered to a keen insight into market changes and a deep concern for consumer needs. In order to accurately grasp consumer trends and effectively meet the increasingly demanding needs of consumers, Panasonic refrigerators actively cooperate with e-commerce giant JD.com and have achieved remarkable sales performance and steady growth on the JD.com platform. Regarding this, Xie Fan, Vice President of JD Group and General Manager of the Ice Wash Kitchen and Bath Business Department of JD Retail Home Appliances and Lifestyle Business Unit, gave high praise: "In 2023, JD and Panasonic worked together to go through a very meaningful year. Both sides jointly set development and challenge goals, achieved significant breakthroughs in product innovation, and frequently interacted at many key nodes, continuously carried out a series of rich and colorful promotional activities, and achieved remarkable results

Since 2020, Panasonic has proactively embarked on a journey of innovative transformation in refrigerator products, striving to create refrigerator products with revolutionary designs such as integrated kitchen and living, embedded, fine storage, sterilization and preservation as the core features. Its purpose is to seamlessly integrate the "refrigerator and kitchen scene" and accurately meet consumers' diverse consumption needs for "front loading", "bundled home appliance procurement", and "healthy refrigerators". As Cao Xiao, the head of the Marketing Department of the Smart Life Division of Panasonic Home Appliances (China) Co., Ltd., said, "Panasonic refrigerators have long focused on the core needs of the Chinese consumer market, and in 2023, they jointly released the industry's first 'All Ingredient Freshness White Paper' with the China Home Appliance Research Institute. 'This significant' White Paper 'deeply analyzes the actual freshness preservation effects of various food ingredients such as fruits, vegetables, and meat through a rigorous and scientific evaluation system, and accurately monitors key data such as temperature and humidity, establishing high standards for freshness preservation technology for the entire industry, effectively promoting the standardization and high-quality development of industry freshness preservation technology.

2、 Ultimate Embedded Aesthetics: Integration of Appearance and Function, Embarking on a Journey of Ultimate Experience

The Panasonic fully embedded refrigerator series is a perfect combination of technology and aesthetics. It has an amazing 600mm slim body, which allows it to be easily embedded into mainstream deep cabinets on the market, like a tailor-made design, perfectly achieving the harmonious unity of refrigerator and cabinet, making the home space more tidy, beautiful, and integrated. At the same time, the new products in this series also have a super capacity ratio of up to 55%, successfully creating a unique and surprising experience of "even fully embedded can exceed capacity", completely breaking the bottleneck of limited capacity in traditional embedded refrigerators and providing consumers with more abundant food storage space.

In terms of installation details, the Zhenquan embedded series of new products showcases unparalleled exquisite design. The embedded installation method of "zero drop on the surface and zero distance on both sides" ensures a seamless fit between the refrigerator and cabinet, perfectly integrating and greatly enhancing the overall beauty and coordination of the home. Not only that, its unique gull wing fully open hinge design is a major highlight, which can achieve a 120 ° wide-angle opening and closing of the cabin door. This design not only facilitates users to take and place food, but also reflects Panasonic's ultimate focus on user experience in product design.

In addition, the Zhenquan embedded series of new products also performs excellently in terms of functionality, with twice the size of the freezing space. This powerful feature fully meets consumers' storage needs of "buying recklessly and hoarding with peace of mind". Whether it is daily food storage or material storage for special periods, it can be easily handled. The addition of automatic ice making function brings unprecedented convenience to consumers, allowing ice cubes to be readily available like tap water. Whether it's summer cooling drinks or cooking seasonings, they can enjoy the coolness and convenience brought by ice cubes at any time.

Regarding the design concept of this new product, Li Ueno, the general manager of Wuxi Panasonic Refrigeration Co., Ltd. and the general manager of Panasonic Smart Life Division's Refrigerator Business Department at Panasonic Home Appliances (China) Co., Ltd., emphasized that "the launch of the Panasonic Zhen fully embedded series of refrigerators further enriches and strengthens the product lineup of Panasonic refrigerators. For the first time, we have incorporated the two popular functions of 'ice making' and 'large freezing' into the new product, aiming to provide a solid and reliable guarantee for their beautiful life and meet their pursuit and longing for high-quality life

It is worth mentioning that Panasonic's fully embedded refrigerator series has achieved excellent technical performance in temperature control, humidity control, and microbial control, successfully realizing the healthy preservation of hundreds of ingredients. Its outstanding performance has been highly recognized by the industry and won the industry's first "All Ingredient Health Preservation Certification Certificate". Among them, the -3 ℃ micro freezing preservation technology is unparalleled. It can effectively inhibit meat oxidation, reduce juice loss rate to 8.1%, and increase the growth rate of volatile base nitrogen to 9.4%, thereby achieving antioxidant fresh storage of meat within 7 days and maximizing the preservation of meat's nutrition and taste. The equipped Nano Yi sterilization technology is like a loyal guardian, capable of efficiently killing various microorganisms in the refrigerator that may affect the freshness of ingredients, such as bacteria, germs, etc., creating a pure and healthy storage environment for ingredients, ensuring that ingredients remain fresh and safe at all times.

Wu Haitao, assistant director of the China Household Appliances Research Institute, gave high praise to Panasonic's newly released Zhenquan embedded series refrigerators: "The Zhenquan embedded series refrigerators released by Panasonic this time have obtained the industry's first 'All Ingredient Health Preservation Refrigerator Certificate'. This milestone achievement not only marks that Panasonic refrigerators' all ingredient health preservation effect fully meets the strict requirements of relevant standards, but more importantly, it has extremely important leading and demonstration significance for driving the upgrading and replacement of preservation technology in the entire refrigerator industry, and will promote the entire industry to move towards higher quality and healthier preservation

Panasonic's impressive display at AWE2024 and the launch of its fully embedded refrigerator series undoubtedly gave it an advantage in the fierce competition of the home appliance market, and also painted a more beautiful, convenient, and healthy picture of home life for consumers. I believe that in the future, Panasonic will continue to uphold the spirit of innovation, continuously launch more high-quality products that meet consumer needs, and continue to lead the development trend of the home appliance industry.